Apple (AAPL) 2023 Results - Annual

Diagram Notes

• Both diagrams are using a scale of: 100 pixels =~ $50 Billion.
• You can observe the difference in Apple's margins for Products vs. Services in the flows from the nodes in the second column.
  • The grayish portion represents the Cost of Sales for each.
  • The colorful portion represents the gross profit in each category.
  • You can see that most of the Products revenue goes to Cost of Sales, whereas less than half of Services revenue is Cost.
• These year-to-year comparisons are not adjusted for inflation. The original dollar amounts published by the company are used.

Data Sources

Apple's consolidated financial statements for:

• 2023: Q1, Q2, Q3, Q4
• 2022: Q1, Q2, Q3, Q4

Credits

• The hues for the product breakdowns (iPhone, Services, etc.) are drawn from the popular Apple financial charts produced by Six Colors
• The image-comparison web component is from the Shoelace library.
• The diagrams are created with SankeyMATIC.