Data: Apple (AAPL) Financial Results – Annual

The scale used for all diagrams on this page is: 100 pixels =~ $50 Billion.

Data Source: Apple's Investor Relations page

Select a diagram to jump to:

Each flow is divided up into quarters, with Q1 at the top of each group.

Hover over any flow to see specific dollar amounts.

Drag the bar at the right edge to reveal figures from the prior year for comparison.

Further Diagram Notes are below.

Apple 2024 vs. 2023 (Q1-Q3 only):

Note: Further down, there is a comparison between 2024's partial totals and 2023's final results.

These year-to-year comparisons are not adjusted for inflation. The original dollar amounts published by the company are used.
You can observe the difference in Apple's margins for Products vs. Services in the flows from the nodes in the second column.
- The Cost of Sales for each category is represented by the grayish portion; the Gross Margin is the colorful part.
- You can see that over half of the Products revenue goes to Cost of Sales, whereas a much smaller share of Services revenue is Cost.

The hues for the product breakdowns (iPhone, Services, etc.) are drawn from the popular Apple financial charts produced by Six Colors
The diagrams are created with SankeyMATIC.
The image-comparison web component is from the Shoelace library.