Data: New NVIDIA & Apple diagrams

Some new example financial diagrams are posted – the latest quarterly results for NVIDIA and for Apple.

Thumbnail of NVIDIA's Q2 financial results as a Sankey diagram. The blue flow at the bottom right represents the net profit.
NVIDIA 2025 Q2 (ending July 28)
Thumbnail of Apple's Q2 financial results as a Sankey diagram. The blue flow at the bottom right represents the net profit.
Apple 2024 Q3 (ending June 30)

There’s a fun new feature on each of these pages as well:

The top diagram on each page now has a ‘public link‘ that lets you use it as the starting point for a diagram of your own. Just look for this on each page:

Text & a button, saying: 'Want to make your own diagram? You can use this one as a starting point'

Try out the links! You may encounter a new technique, or you may arrive at a better layout than I did. 🙂 Here are all 3: NVIDIA 2025 Q2, Apple 2024 Q3, Apple 2024 Year-to-Date.

Beyond the new make-your-own links, you’ll see some additional changes if you happened to visit those pages before:

  • The Data pages are now reorganized. Rather than having an extensive directory structure, there is now just one page for all of a company’s Quarterly diagrams and (in the case of Apple) another for its Annual ones. This should be rather less work to maintain, so hopefully it’ll be easier to keep them up to date.
  • There is now an index of thumbnails at the top of each page, to help give you a broad overview of recent history before you get into the details. (In data visualization terms, it’s a set of small multiples.)
    • The quarterly results are arranged in rows of 4 so that you can scan up & down to compare the same quarter across different years. This makes it easier to see at a glance, for instance, NVIDIA’s growth over one year’s time:
Thumbnails of diagrams showing NVIDIA's last 6 quarterly reports. Note the growth from Q1 2024 to Q1 2025.
  • The scale which is used for every diagram on a page is now listed at the top.

The next question you might ask is:

Why not use the same scale across all of these pages?

The short answer is, the companies are just too different in size. Considering just NVIDIA and Apple:

  • If you made NVIDIA use Apple’s scale, most of its diagrams would be pretty tiny, making it hard to arrange labels in any readable fashion. (See NVIDIA’s Q1 2024 for an example where the flows are already getting too small to comfortably label, even at the scale I chose.)
  • If you made Apple adopt NVIDIA’s scale, then Apple’s diagrams would be incredibly tall.

That’s why each page is considered independently in terms of which diagram scale will provide good readable diagrams at a reasonable size.

For fun, here’s what NVIDIA’s biggest-ever quarter would look like if it did use the same scale as Apple’s latest quarter (compare to the NVIDIA image above):

New Sample Diagram: “Journey”

There’s a new Sample Diagram to try out at the top of the Build-a-Diagram page: Journey, which demonstrates how you can produce traceable paths for multiple players across multiple stages by using a specific approach to encoding your data.

It was added in February of this year. The conditions required for this kind of diagram to work are:

  • Each flow maintains a single color from start to end.
  • All flows for a particular player must be listed together.
  • The “Arrange the Diagram” control must be set to “Using the exact input order”.

In the sample diagram, every flow for every player has the same value (1), but that condition isn’t absolutely necessary as long as the other conditions are met.

This diagram style can be used for such things as a ranking chart for team standings in a league (sometimes called a “bump chart”).


This post prompted me to go track down when each of the other sample diagram types was added, for comparison:

New Site Section: Data

I’ve added a new tab to the top menu bar: Data: Interesting Diagrams from the Real World.

The first examples there show financial results for companies over time, with the first (of several) being Apple.

You may have already seen such diagrams presented elsewhere in Sankey form. What’s new here is:

  1. Each diagram is overlaid on the same period’s results from the year before
  2. There’s a slider so you can compare them.

Here’s a static screenshot of one:

(Note that on the page itself, you’ll also get some highlighting & tooltips when hovering that you can’t see in this image.)

And here’s an animated example showing Apple’s 2024 results and a slider revealing the prior year’s results:

Animation. A sankey diagram describing Apple's Q1 2024 results is shown. 

A slider bar at the right of the diagram is grabbed by a mouse pointer and is dragged to the left of the diagram, revealing a diagram of Apple's 2023 Q1 results for comparison.

(cross-posted from vis.social/@SankeyMATIC)